There’s research that demonstrates the benefits of the KISS principle. The KISS principle’s simplified and direct communication methods enable productive work and more efficient problem-solving.
While business tasks may seem overwhelming at the beginning stages, the KISS method reminds companies to look at the big picture, divide projects into smaller tasks and continue to do so until things can’t be broken down any further. Here are some of the benefits of applying the KISS principle at your business: Improves productivity and efficiency Johnson, aware that in battle there was no room for complications, told the designers to make equipment simple enough that the average soldier with basic training could fix it if needed. Kelly Johnson, a lead engineer at Lockheed Skunk Works, even applied the KISS method to military equipment designers. When you keep things simple, there is more emphasis on action, fewer opportunities for problematic complications and more creativity in work projects. Simplicity is one of them.” What are the benefits of KISS? As Ken Segall, Apple’s creative team leader, wrote in his book Think Simple: How Smart Leaders Defeat Complexity (Portfolio, 2016), “There were principles that Steve would never compromise.
Higher performers seem to be able to focus on key characteristics of sales prospects regardless of the complexity of the decision task, suggesting that higher performers, at least implicitly, know when to keep it simple. Two general research questions are addressed (1) does a simple versus more complex process affect outcomes of decisions made by salespeople, and (2) if so, whom does it affect? The results suggest that process does influence outcome and that lower-performing salespeople's decisions are most likely to be affected by the decision process used. This study tests the KISS principle in the context of salesperson decision making in the prospecting stage of the selling process.
The premise is that salespeople are more effective when they stick to basics and do not unnecessarily complicate that which is not necessarily complicated. Higher performers seem to be able to focus on key characteristics of sales prospects regardless of the complexity of the decision task, suggesting that higher performers, at least implicitly, know when to keep it simple.ĪB - The KISS principle (keep it simple, stupid) is often cited as an effective strategy in selling. N2 - The KISS principle (keep it simple, stupid) is often cited as an effective strategy in selling.
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